Whether you’re dreaming up a new business idea or already running a small business in Greater Manchester, understanding your local high street has never been more important. That’s where Local Data Online (LDO) comes in.
As part of the Business & IP Centre Greater Manchester (BIPC GM) offer, you can access LDO for free in our libraries. It’s one of the most practical tools available for anyone who wants to understand their market, find the right location, or keep an eye on competitors.
Here’s how LDO can support your journey—whether you’re just starting out or looking to grow.
What is Local Data Online?
LDO is a powerful market intelligence platform that tracks the make‑up of every high street, shopping centre and retail park in the UK. It collects real‑time information on:
- Which businesses are operating in your chosen area
- Vacancy levels and long‑term trends
- Competitor footprints and brand performance
- Local shifts in retail and services
- The mix of independent vs. chain businesses
It’s essentially a live picture of the UK’s retail and services landscape—all at your fingertips.
Why LDO Matters for Start‑Ups
If you’re in the planning stage, your idea might be strong—but understanding your operating environment will make it even stronger. LDO helps you answer questions like:
Where should I open my business?
LDO allows you to compare footfall‑rich locations, look at areas with gaps in the market, and spot where similar businesses (or your future competitors) operate. You can also explore places where vacancy rates might offer opportunities for lower‑cost units.
Is there demand for what I want to offer?
By viewing the local business mix, you can gauge whether your idea fits an emerging trend or offers something genuinely new. Seeing where competitors are clustered—or absent—can guide your launch strategy.
What’s happening on my high street?
Start‑ups often choose locations based on feel alone. LDO gives you data-backed confidence, showing how areas are changing over time and whether they’re moving in the direction you need.
How Small Businesses Can Use LDO to Grow
LDO isn’t just for brand‑new businesses. Existing entrepreneurs can use it to make informed decisions, spot opportunities, or avoid costly missteps.
Track Competitors
You can see when new competitors open nearby, when others close, and how the market is shifting. This helps with pricing, promotions, and planning new services.
Assess New Locations
Thinking of expanding or opening a second site? LDO helps you compare neighbourhoods and find areas that match your target customer base.
Understand Trends
LDO shows which business categories are growing or declining nationally and locally—extremely useful for adapting your offer or planning new services.
Strengthen Funding Applications
Grant bodies, lenders and investors love strong evidence. Using LDO charts and insights in your business plan shows you’ve done your homework.
Why Entrepreneurs Love Using LDO at BIPC GM
- It’s free to access in our libraries—a subscription would normally cost hundreds of pounds.
- It gives you data you can’t get anywhere else, especially about high streets and competitors.
- It’s easy to use, even if you’re not a data expert.
- Our BIPC staff can help you get started, show you features, and help you interpret your findings.
Many new businesses across Greater Manchester have used LDO to choose their first location, strengthen their business plan, or shape their marketing strategy.
Try Local Data Online for Yourself
You can access LDO for free at Manchester Central Library and through any of the main central libraries across Greater Manchester (see Business Info Resources for more details). Our staff are always happy to help you explore the data and understand how it applies to your business idea.
If you’re planning your first steps—or your next steps—LDO can give you the confidence and insight to make decisions with clarity.